You’re listing a property to sell for the highest dollar amount possible. To ensure you’re set up for success, it’s imperative that you consider every step in the process. Many factors play a role in the real estate market, including photos.
Most homebuyers make fast and even instant decisions based on their first impression of a property. That said, the photos of your home are perhaps some of the most valuable tools in your arsenal. Yet, many times, not enough attention is put into these photos, or people are reluctant to hire a specialized real estate photographer.
Will Your Listing Benefit from an Experienced Real Estate Photographer?
To find out if a professional real estate photographer is right for you, consider the following benefits:
Pictures Sell the Property
Most homebuyers browse listing after listing and only stop at those that jump out at them. It could be the beautiful sunlight, the color of the flowering shrub, or the clean, clear photo quality. Regardless, professional photos make an impression.
Remember how your audience is searching. Most people who are looking to buy a home are using the internet. That means they are likely scrolling quickly through dozens of houses to find that one property that interests them. The photos used have to instantly grab their attention to make them stop and click.
First Impressions Sell Value
Another key reason to consider a professional photographer is the perceived value that a first impression provides. When a homebuyer sees a property that’s beautiful, they are more likely to increase the worth of it in their mind.
Imagine the first impression a prospective buyer has of your home. Do you want them to think of it as a fixer-upper or ready to go? A higher dollar amount is nearly always attributed to move-in ready homes. Why not give that buyer an initial “wow” feeling?
Create Impactful, Emotional Results
Let’s say you have a property with basic photos. Your home looks like every other one on the block, especially in its structure and features. What’s going to make someone want to live there?
One of the ways a professional real estate photographer can help is by taking photos that build on emotions. Imagine a first-time homebuyer viewing an organized, well-lit and welcoming home. They’ll feel as though they belong there.
On the other hand, they may love the situation and outdoor living space it offers because of the pictures. They can see themselves entertaining and building a life. Much of this comes from the overall styling of photos. A photo that is too zoomed in or out of focus instantly makes the property less appealing.
It’s surprising what photos can do to the emotions. The location, the angle, and even the composition and lighting can elicit powerful emotions in a homebuyer. Once a buyer is emotionally connected, they’re more likely to remember your property and consider it.
It’s Necessary for High-End Homes
While it’s not required to hire a real estate professional, people selling high-value homes should understand the value of professional photography. When a buyer plans to spend a significant amount of money, they expect it to be beautiful, clean, and sophisticated. They expect it to make a statement right from the photos.
If you are selling an expensive property, homebuyers may wonder why you didn’t hire a professional. Why wouldn’t you invest in professional image quality? It’s not difficult to tell who took expert photos and who did not, especially when you compare high-valued properties side-by-side. You want to ensure your property is going to stand out from your neighbors’.
Photo Styling Makes a Property Look Impressive
Not every home can be an immaculately decorated mansion. However, the right placement and the best angle for the shot can help any space look better. For example, professional photographers can set up cameras to capture light streaming into a room. They can choose the proper angle to make a small bedroom appear to have ample space. With a professional behind the lens, each area of the home will look the best it can.
Expert photo styling is also important for listings. You don’t want a buyer to think a room looks too small due to a poorly shot image. On the other hand, you want them to feel as though this space can work for their needs. Finding that balance is possible if and when there’s a focus on proper styling.
Tell the Story of the Home
If you are selling a home that’s changed significantly, you may want to tell the story of the property. You may want a person who sees the home to know just how much work has gone into it. One way to do this is through before and after photos. The use of pre- and post-renovation pictures can make a big statement.
This may not apply to all situations. Even if you don’t have a before picture, most homes still have beautiful stories to tell. Photos can help showcase the history of a house, bringing with it emotion and inspiration for what’s to come.
What Can a Professional Do for You?
Aside from all the benefits of working with a photographer, what can professional photos really do for you and your listing?
- 90% of homebuyers search online during their homebuying experience. Pictures attract more people to a listing.
- Professionals can ensure photos capture the most important details and character-driven components of the property. They help every house look its best.
- Professional photographers also know how to prep a space to achieve specific goals. This may include detailed staging to make it appear move-in ready or to ensure each room looks as big as possible.
If you haven’t done so yet, consider the worth of adding expert-level photos to your listing. Whether you are a real estate agent looking for more traffic or you are a homeowner hoping to get more interest on a listing that’s been sitting, professional photos can make that difference. Work closely with an experienced photographer in your area to get the very best results. Ensure your images are stunning and give your home the look and feel that will draw people to it. For more information on how professional photography can help sell your property, check out the accompanying infographic.Should You Hire A Professional To Take Your Listing Photos? created by Asset Based Lending