We Have Mutual Objectives

                  to sell your property...

• At the highest possible price
• In the shortest period of time
• With the most favorable terms

We will be working together as a team to get your property sold.

Cooperation and communication will benefit the successful completion of these objectives.

Marketing Factors

• 1.       The role of the real estate community
• 2.       The pricing and position of your property in the marketplace
• 3.       The role of the marketing coordinator

Promotion is more than a sign

in the yard and an ad in the paper.

I will design a marketing plan just for you.

My Strategy Includes
“Personal Service on an Individual Basis”

• To handle the detail work
  such as mechanical and termite inspections, title work, earnest money, appraisal, mortgage work
• To stay in touch with you
  so that you will know what is going on and where we are in the marketing
• To show you consideration
  because you might be living in your property, and it’s difficult to have it ready to show all the time

You’ll Get the Benefit of My Experience

• Advice to help your property sell quickly
  Not only will you get a printed handout describing how to prepare your property so that it will show its best, but I’ll give you specific suggestions to improve the impression it will make to buyers.
• Pros & cons of contract proposals
  When I bring contract proposals for your consideration, I’ll explain them as well as have an estimated closing cost statement so that you’ll have all the facts to make an informed decision.
• Process of selling property
  I’ll explain the entire selling process so there won’t be any surprises along the way.

Five Reasons a Property Sells

Location

Price

Terms

Condition of Property

The Agent you select

YOU CONTROL FOUR OF THESE!

Even though you may not have to sell

You are competing with sellers that do!

Success through Cooperation

Over 95%
of all property sold in the
Multiple Listing Service is a
Cooperative Sale.

For that reason your selection of an agent should be based on who will represent your best interests and give you the best service.

What Can You Expect From Laurie Hollowell?

• Experience
  You will benefit from my successful, professional marketing experience in residential real estate
• Ethical Standards
  Integrity and strict ethical standards are assured by Laurie Hollowell. I support the practice the professional standards of the National Association of REALTORS and the Florida Association of REALTORS and the local board of REALTORS
• Broad Exposure
  Your home will be exposed to qualified buyers generated by my marketing and networking
• Immediate Coverage
  As a result of my membership in the Emerald Coast Multiple Listing Service, information on your home will be communicated immediately to the entire real estate industry
• Full-Time Effort
  Your marketing needs will be satisfied by my comprehensive marketing effort

Personal Mission Statement  

My mission is to give both my buyers and sellers the services they need and deserve. I want them to have the satisfaction of knowing their property is getting the best representation possible. I will always strive to assure them my professionalism is a top priority and that I will stay focused on each person’s needs and wishes.

I will always remember that to have a winning relationship with my clients, we must always have a mutual goal.

I will never lose sight that my honesty, loyalty, understanding, accountability, and creativity are what makes me so very different from other realtors.

I will strive to always be on the leading edge of technology to provide the best service to my clients.

In treating all parties fairly and honestly, I will be able to always promote the best interest of my clients.

I share this with you because I believe it is important for you to know how I feel about the real estate industry and how I feel about representing you in your real estate transactions.

Thank you for this opportunity.

Experience the
Laurie Hollowell Difference

Gone are the days when planting a sign in your front yard is enough.
Today, more than ever, selling your home requires

• Knowledge
• Hard Work
• Cutting Edge Technology…

and Aggressive Marketing to give you the Competitive Edge you need to Sell Your Property!

Laurie Gets Results!

Pricing Your Home

The Three Rules of Selling Your Home
Faster and For More Money!

     Rule #1      Do not overprice your home

     Rule #2      Do not overprice your home

           Rule #3      Do not, under any circumstances, overprice your home

Nine Dangers of Overpricing

• ATTRACTS WRONG PROSPECT
  Most respondents will be expecting to see more and will be disappointed when they compare your home to others that are priced right.
•  LOSES QUALIFIED BUYERS
  They’re already looking at similar homes that are priced right.
• HELPS SELL COMPETITION
  Your higher price makes competing homes more attractive to qualified buyers.
• ELIMINATES OFFERS
• CAN LEAD TO MORTGAGE REJECTION
  Even if a bidder is found, a lower appraisal can cause the mortgage to be rejected.
• REDUCES ADVERTISING RESPONSE
• REDUCES SALES AGENT ACTIVITY
  Other agents know fair market prices, and will not waste time on overpriced property.
• MARKET AGES THE PROPERTY
  When the price of the property is eventually lowered it will be market aged and burdened with a bad reputation.
• ULTIMATELY WILL ATTRACT BARGAIN HUNTERS
  When the price of the stale dated property is eventually lowered, it will attract bargain hunters who, hoping for a desperation sale, will come in with even lower bids.
  

Home Protection Plan

You can provide the buyer up to one year’s coverage on selected items:

• Central Heating System
• Electric Central Air System
• Interior Plumbing
• Built-In Appliances
• Electric Pool Equipment

You may also have coverage on certain items while your property is listed for sale, even before you pay for the coverage.

Homes sell up to 60% faster and for a higher price than homes without a home warranty… and you may avoid possible legal complications.

 UNCONDITIONAL GUARANTEE

If for any reason Laurie Hollowell does not provide 100% satisfactory service, just let me know, and I promise to remedy the situation as soon as possible. If you are still not satisfied, I will release you from the listing agreement with no further obligation.

I am so sure that you’ll not only be just satisfied but actually delighted …

I Guarantee It!

Click here to request a Competitive Market Analysis

Laurie Hollowell, Realtor®, GRI, e-PRO

Broker Associate